Our delivery arrived on Friday and we were able to enjoy our meals together this week - savoring the last of my maternity leave. I will be reviewing this service in the following categories on a scale of 1 to 5, with 5 being excellent and 1 being awful:
- Plan options - Does it suit my family?
- Pricing - Can we afford it?
- Cooking - Is it unique without being cumbersome?
- Eating - Are the meals delicious?
- Overall enjoyment
PLAN OPTIONS - Rating: 4
First, we chose a plan. Options included three meals for two people or two meals for four people (two additional meals from leftovers!). We could also use some "credit" from the free offer and use a higher-priced plan for four meals for four people (which would make eight meals for us but would require some payment instead of being fully free). I appreciated being able to choose the amount of meals I could get, especially when one option would provide leftovers. Despite the math yielding us more food with a two-for-four, we opted to receive the three meals for two plan.
You are able to choose a diet/preferences - they have meals for pescetarians, vegetarians, non-red meat eaters etc. Because all items are packaged at the same facility, they do not recommend using this service if you have severe allergies. We aren't food sensitive and are trying to be more adventurous (read: eat more fish), so we didn't indicate any preferences.
Then the fun part - which proved to be incredibly tedious for me - choosing our menus. You're able to view a calendar listing all the meals of each particular week. The three meal plan has six+ options, while the two meal option has four. Because I'm incredibly indecisive, we perused all available menus (there are usually four weeks' available at a time) and options for each plan. Many of the entrees are featured on all of the plans (at different times) with different sides; but there are several meals that are unique to a particular subscription. There are a wide variety of options from somewhat familiar creations to things I would consider exotic or unusual for our kitchen. This breadth of recipes is a great plus for Blue Apron; but I will warn you, it makes deciding difficult!
However, the shortcoming is that you can't always select individual recipes that you like; many are bundled. For example, if you select that you want Roasted Pork Steam Buns, it may select your other two meals instead of letting you choose each one. I assume this has something to do with the packaging process. This worked to our benefit because we chose a "safe" recipe that was bundled with one new, but not unheard of dish, and one "bizarre" meal which I might not have chosen on my own. Since I couldn't pick every meal we got, I really had to play around with the calendar to make sure the meal plan we'd selected plus the delivery week worked well with the pre-arranged bundles. Seriously, I put at least an hour into this. #IHaveNoLife
PRICING - Rating: 3
Our subscription was free. YAY! And honestly, that's probably the only way we'd have ever tried this. We've done monthly subscription boxes before (now defunct Goodies, and Skoshbox), but they were in the $7-15 range and I wasn't upset if a box was lame. However, at these price points I'd be hesitant to blindly try it out. The plans are priced as follows:
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| The Blue Apron four-for-four plan is $8.74/serving ($139.84/week). |
Obviously, this may not be the thing for you if you have a larger family and you intend to feed them all. It could still be a fun date night option for you and your partner or good "bonding with the teenager." And despite my annoyance at picky eaters paired with my determination for our baby to have a sophisticated palate, I don't think many kids would go for these things anyway. What kiddo is pumped for cod and radishes?
Overall, $9.99/serving isn't necessarily outrageous considering what we might spend if we went out to eat, and I'd argue that it is of $9.99/plate restaurant quality; but it is considerably higher than what we budget per homemade meal. It's certainly do-able here and there as a fun activity (with food!) but we could never do it every single week. It would certainly have to be put into our budget and we'd have to give up something else.
Or we could steal the recipes and make them at home with things we already have on hand or can buy for cheap...
COOKING - Rating: 4.5
The heavy box arrives with almost everything - save olive oil, S&P, and water - you need for all three recipes, including spices and items like vinegar or sesame oil.
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| Three meals-worth of ingredients, delivered straight to my door. |
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| Thankfully all packaging materials are allegedly recyclable. |
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| Even the worst cooks can make these recipes! |
And just like the commercial, the cooking experience provided by Blue Apron is a lot of fun for families. We were able to make our first meal while Baby napped, and we got in some quality Mama & Daddy time helping each other cook. We fell in love cooking for each other, so finding a product which delivers that experience straight to our home is a blessing. But you could totally cook these on your own without being overwhelmed - unless you're on your own and have a screaming baby flailing in their jungle swing, or ahem I assume it would be difficult and you might just burn some breadcrumbs while leaving the middle of the chicken almost under-done...ahem.
EATING - Rating: 4.5
Our menu included Fresh Pimento Cheeseburgers with Collard Green and Carrot Slaw, Chicken Milenaise with Warm Potato and Brussel Spout Salad, and Cod with Udon Noodles. The pictures on the recipe cards are deceiving - the food looks good, but with TINY portions - and they all sounded just a little out there. But whoa. They all tasted great.
The pimento cheeseburger was made from high-quality beef and served on delicious buns covered in more sesame seeds than I've ever seen! I will say the pimento cheese stuck out to this Southern girl as a version designed by a non-Southerner. There was little mayo, and it sure as hell wasn't Duke's (the King of all Mayos), so the texture wasn't what you'd like on crackers or finger sandwiches, but it was melty and so flavorful. The recipe included a great tip, too: put the pimento cheese on the bottom toasted bun AND on top of the hot burger, double the gooeyness!
We were both AMAZED by the cod dish; we totally expected this to be unique, but not something we'd order or even try to make again. But whoa! It was flavorful, full of unique textures and well-balanced. So, be sure to try something a little out-of-the-box in your delivery box!
And of course, you can't go wrong with breaded chicken cutlets (unless you have that hypothetical baby meltdown experience). Plus, the quirky side dish of warm potato and brussel sprout salad with mustard vinagarette was great, too!
OVERALL- Rating: 4
Despite my inability to choose what I wanted to order, the service itself is incredibly easy to use. I was able to easily navigate their website and explore all available options. I also appreciate how easy it is to change your mind (see:inability to make decisions). You can view your scheduled deliveries and skip, change the delivery date or choose different menus at the click of a button. As a mom whose calendar is quickly filling up, I can't emphasize enough how important that sort of flexibility can be.
But we have canceled our membership since our trial ended. They will, of course, automatically charge your card for the next delivery and we will have to plan better if we're going to put forth this expense. It's completely do-able once a month, but I'd die if my card was charged $60 more than once per pay period.
I highly recommend pressuring your friends who have free passes to share them with you, and even if you didn't have a freebie, consider giving this a go once. It's a great activity to do as a family and a fun way to try new recipes without having to buy the obscure ingredients (togarashi spice blend, anyone?).
STAY TUNED... we're planning to try another subscription box soon!
